Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.
- Leo Buscaglia

Sunday, September 9, 2012

Some Marketing Help

     This evening I decided to check out to see if there were any new challenges posted to which I could respond with some help.  For those not familiar with Sparked, it's a site where non-profit organizations from around the world post "challenges" (things they need help with) and volunteers respond by providing various types of assistance.  You enter your skills and interests and then the site displays challenges that might be appropriate for you.
     When I checked today, I read about an organization in Kenya that provides educational, social, and psychological support for some of the thousands of children who've been displaced as a result of tribal violence over the past few years.  They have a particular focus on helping young girls to break out of the cycle of poverty and despair that is so prevalent there.  The organization is fairly new and they were looking for helping  in developing a catchy tagline as part of their branding effort.  I reviewed their website and related materials and submitted some of my suggestions.  A handful of others from around the world had also already submitted ideas as well.
     I've mentioned it before, but I continue to marvel at how people from different parts of the world can be brought together to help each other through sites like these.  Obviously there is no compensation or reward other than the satisfaction of helping.  These types of sites remind me of how generous most people really are, despite what you read in the papers or see in the news.

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